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      <image:caption>Virtual Reality Gallery UI design - vr.hijewellery.nz</image:caption>
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      <image:caption>Open card sort results - using Optimal Workshop's Optimal Sort product.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Infographics to communicate results of card sort.</image:caption>
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    <image:image>
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      <image:caption>Data analysis of the Tree test results - 1300 people.</image:caption>
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      <image:caption>Case Management process evolution infographic.</image:caption>
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      <image:caption>Persona template</image:caption>
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      <image:caption>Further persona journey documentation.</image:caption>
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      <image:title>Work</image:title>
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      <image:caption>User Testing results - first click + survey test.</image:caption>
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      <image:caption>Top themes - screen shot from the qualitative analysis tool</image:caption>
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      <image:caption>Results of the staff survey to find out what staff wanted to know about our customers.</image:caption>
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    <image:image>
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      <image:caption>Results</image:caption>
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      <image:caption>Initial hypothesis</image:caption>
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      <image:caption>This was the old myob.com/enterprise home page - at beginning of the project.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Result.</image:caption>
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      <image:caption>User journey sketch from customer-facing staff workshop</image:caption>
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      <image:title>Work</image:title>
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      <image:caption>Business Model Canvas workshop</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Identifying key website page templates required use of the information architecture.</image:caption>
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    <image:image>
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      <image:caption>Draft information architecture</image:caption>
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    <image:image>
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      <image:caption>Business model canvas documentation infographic</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1610151f-2f0b-4adb-bb00-bd0cf98d01e9/Screen+Shot+2023-02-01+at+1.04.00+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Laptop donation hand over happy pic! Team of developers who helped security wipe the laptops before donating then to Recycle a Device charity - who give the laptops to kids in schools who can’t afford their own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/f8c2de50-7911-4133-addf-513c7cf74f1e/1617599269555.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>2019 journey mapping - Reveal fleet management software product was to be sold in the American brick and mortar stores. This map helped identify the elements of the end to end customer journey, which the whole team needed, to create a frictionless experience for the new sales channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/185b2b38-da43-4d1a-bffb-b09a2960f155/Screen+Shot+2023-02-07+at+12.49.41+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>2019 journey mapping - provided a new web portal to enable customers to easily connect vehicles to the software. This map helped plan out the software release phases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/be75ed50-3b9a-4e99-a78c-845849a43e60/Screen+Shot+2023-02-01+at+1.29.50+PM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>2018 Journey mapping -  Electronic Logging Devices (or ELD). Output of several workshops to map out the ELD customer journey to identify key pain points and opportunity areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/cb432011-bd49-4931-9603-1663862c50a4/Arthurs+Pass+red+truck.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/39858a42-420f-472b-a36d-ff7a7fb4dd7c/Screen+Shot+2023-02-01+at+1.30.07+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/a0e28569-8306-4293-8cf6-dbef14a3f9fe/Screen+Shot+2023-02-08+at+1.10.16+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Journey Levels. Connecting the brand to the customer journey and strategies, to CX and service design, to UX and process engineering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/166a4f56-be8d-4cb2-a949-09605ba4543f/1617600727167.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Omni-channel service design for the Reveal in stores experience design. Sales reps could send a text message to customers with a link to product information, vehicle compatibility checking tool and an interactive product demo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/06be2191-e48c-4f25-aeab-ed21a36268cb/Screen+Shot+2023-02-08+at+12.58.53+PM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>To-be Ecosystem map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/f0fd6920-d506-4de6-917b-69726ed8ea0f/Screen+Shot+2023-02-08+at+1.08.44+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/3e0145f2-7a46-4a96-947b-3b395a748747/Screen+Shot+2023-02-08+at+1.08.54+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/e4685d3c-572d-48c4-8fdb-85057bb7c4c2/Screen+Shot+2023-02-01+at+12.57.28+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>High level journey map showing (as of 2022) the painful parts of the customer experience across the journey framework- and overall net promoter score (NPS).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/8b82e249-e972-4a12-80c7-1cc526ad6d15/Screenshot+2024-10-25+at+10.47.54%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Recognition in the Verizon Business quarterly culture newsletter. June 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/a6e4ea78-cb8e-4125-b38d-ac595535326e/Screen+Shot+2023-02-08+at+1.10.02+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>High level CX &amp; Service Design team process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/5dd48a39-e67e-4be5-8d71-c37ff204c18a/Screen+Shot+2023-02-08+at+1.09.24+PM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>“Woo Wow Win” Future-state CX Design for Verizon Connect SMB customers. Workshops, design outputs and presentations. Created with my team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/61c99222-e36b-491b-a526-31bce68a830b/Screen+Shot+2023-02-08+at+2.09.36+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/696ff2aa-a473-4e59-a04b-4a2efce5b97a/Screen+Shot+2023-02-08+at+1.09.55+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>CX &amp; Service Design team offerings / different ways of helping the business leverage CX and Service design skills and expertise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/ad4159e0-8b65-4fde-ab7b-8264f349a481/Screen+Shot+2023-02-08+at+1.10.35+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/80cb6ed7-31ab-4052-ad7f-88e0a42fc57e/Screenshot+2024-11-04+at+10.19.40%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Mapping out the current state experience, processes and systems - this map enabled the team to identify improvement opportunities to their current digital tools, manual processes and policies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/7ed715ad-4df5-4335-8eaa-618553172ad8/Screenshot+2024-11-16+at+11.52.59%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>3 example Theydo maps. Theydo is a journey management tool that allows research to be quickly turned into actionable insights, businesses to map all their journeys and look for improvement opportunities that benefit multiple customer segments or teams and collates all information. All opportunities and activities are organised within the customer journey - for a truly customer centric way to manage your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/fed352ae-f103-450a-94e0-21c937a9f99f/Screenshot+2024-11-04+at+10.18.56%E2%80%AFAM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Virtual workshops all facilitated in Miro.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/3dd3d135-34d0-40fd-b97a-78068f720e90/Screenshot+2024-12-19+at+11.30.46%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Future vision workshop with journey score cards to the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/c461da6d-3daf-42ea-8026-1e3c7b267237/Screenshot+2024-12-19+at+11.30.10%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Example future vision workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/9336d1bb-b7a7-445a-8ba0-05e71bcdd3ba/CC_GSMA.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Goals, signals, metrics workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/6a923665-b242-4968-b336-dff60216ed54/CC.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/240fc202-b16f-4a84-a5c0-bad5545c5619/Screenshot+2024-11-04+at+10.50.37%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528112507062-3M9B2NHMW574CDF8XYE9/Man+chatting.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528163867920-I30T75QVVILUDRYWZMEM/Human+Interface+Jewellery_Cursor+trail_Icon+earrings.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528179222662-R9S85VA9UID0GAD7NARN/Screen+Shot+2018-06-03+at+1.09.49+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367137867-FT5V6SAA2JVV85VFYL4B/myob9.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367197252-Y94BDSIUQ9RF1IHCZFX5/Screen+Shot+2018-06-03+at+1.08.34+PM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1675822834551-2HSIA3YH3YSTV0VUHD56/Screen+Shot+2023-02-07+at+12.36.58+PM.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1736634242828-554G3LL6BYURTX0KU1EG/Screenshot+2025-01-12+at+11.23.39%E2%80%AFAM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ameliatilby.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/eec1a82b-a877-480c-9db2-f8cc05d214d1/AmeliaTilby2024.jpeg</image:loc>
      <image:title>About - Kia ora!</image:title>
      <image:caption>What’s giving you energy today?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ameliatilby.com/women-in-tech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528366680155-RAXHPZYT2X1RKH6FSYP7/Icon+Final_Black+n+White.png</image:loc>
      <image:title>Women in Tech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367042211-ACVWDUZJAR85WPH5G81H/Screen+Shot+2018-06-07+at+10.21.04+PM.png</image:loc>
      <image:title>Women in Tech</image:title>
      <image:caption>Final logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528366992059-L1BKJR9OFSH8BQUASRES/Screen+Shot+2018-06-07+at+10.20.02+PM.png</image:loc>
      <image:title>Women in Tech</image:title>
      <image:caption>Iconongraphy reseach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367016260-0N4MZH99FAEVGI6INZI9/Screen+Shot+2018-06-07+at+10.20.34+PM.png</image:loc>
      <image:title>Women in Tech</image:title>
      <image:caption>Ideation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528366974636-KIBHTYBJF7N5HUYCX3T7/image-asset.png</image:loc>
      <image:title>Women in Tech</image:title>
      <image:caption>Competitor research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367075196-3W0ZGKAK6E6FZOQQUZG4/WomenInTech+%2818+of+41%29.jpg</image:loc>
      <image:title>Women in Tech</image:title>
      <image:caption>Logo in action at a Women in Tech event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b13329ff7939224d2b55fad/1528367113006-N8K09HD08FJBJYMOBT5D/Icon+Final_Black+n+White.png</image:loc>
      <image:title>Women in Tech</image:title>
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